Marketing Archives - Web Design, SEO, Social Media | MWDPR | Wilkes-Barre, Scranton PA

Valentines Day: Time to love or time to market?

Whether it be through the necessity for common Valentines Day items items; cards, flowers, dinners or due to the new emotions marketers can tug on, Valentines Day is a marketers dream. Retail Markets Valentines Day is heaven for most retailers.  The gift market has increased over the last few years to include new “relationships” which tend .. read more

On February 14th, 2013, posted in: Blog, Marketing by

How to define your target audience

An organizations “target audience” is critical to the success of any marketing outreach.  The concept is simple.  Why market your products/services to a group of people who have no “need” for what you provide?  A solid definition of your target audience will lead to greater marketing outreach and a better bang for your buck.  Here .. read more

On February 7th, 2013, posted in: Blog, Marketing by