Author Archive
Placing Your Interest in Pinterest
Placing Your Interest in Pinterest By now you know that thanks to technology, companies have been able to reach consumers on a large scale. Maybe you’ve been using social media sites like Facebook to reach your customers or even tweeting to your followers on Twitter. Now there may be another site to add to your [...]
Presentation Flubs You Can’t Afford
Presenting information is a key part of marketing your business, and communication is the key to success when it comes to presenting. But it doesn’t matter if you have the best product or idea in the world. You need your prospects to understand your pitch. No matter what your goal is, if you can’t present [...]
4 Steps to Generating Leads on LinkedIn
As for social media sites, LinkedIn is too boring to bear for many individuals. But for businesses, the professional networking site is a goldmine. That is, it’s a goldmine for businesses that know how to use it. Keep reading for four ways your business can use LinkedIn for greater lead generation. #4 All Aboard Encourage [...]
Bad News Bearers: The Gentle Approach
Telling people good news isn’t a problem for anyone—but not all news is good news. Sometimes we have to deliver bad news, and that’s when things get tricky. At one time or another we all have to tell someone something they’re not going to want to hear. There are steps you can take, however, to help soften [...]
New Year, New Marketing Strategy
Thanksgiving has barely passed, and yet planning for 2012 is already overdue. But it’s not too late to treat your marketing strategy to a much-needed makeover. All of the fresh starts and New Year’s resolutions that accompany a brand new year make it a great time to implement a new and improved marketing strategy. So [...]
Envelopes Open Doors to New Business
How important are envelopes? More important than you might think. Envelope sare the first thing a customer or prospect sees in a mailed correspondence, such as a sales letter, statement, or piece of direct mail. They’re the billboards of the business world upon which endless messages can be written and impressions (both good and bad) made. Think this is an overstatement? [...]
People Pay for Value
Think about the businesses you like to frequent. There’s just something about them that makes you want to go back for more. It may be hard to actually describe specifically why, but you know you love their brand. You find value in doing business with them, and you’re not ashamed to pay a little bit [...]
Marketing Workout: Building a Strong Brand Name
Here are some important things to keep in mind when striving to increase the value and impact of your company’s brand name: • Think like a consumer. Define your brand from a consumer’s viewpoint. What do your customers enjoy about your company? What benefits and values do you offer that other companies don’t? • Take [...]
A Crucial Time for Company Websites
According to the 2011 Edelman Trust Barometer study, U.S. consumer trust of companies dropped 8 points from 2010 to 2011. In fact, this trend seems to be worsening. According to a new University of Melbourne study, online shoppers are 30% less loyal to online businesses than in 2007. The University of Melbourne study also found that [...]
Color Choice Can Make the Difference on a Sale
Whether you know it or not, your buying decisions are oftentimes based on color. The next time you’re looking at an advertisement or packaging for an item you’re considering, pay special attention to the colors you see. Observe how those colors make you feel. Once you understand the effects of color on buying habits, you [...]