If Your Direct Mail Doesn’t Work, Maybe You’re Committing These Mistakes

Written by: admin on June 7, 2011 @ 8:18 pm

Every day you go to your mailbox to see it you have mail. As you hover over the trashcan to sort, how do you decide what piece you’ll read and what piece will fall through your hands to its demise? While direct mail is an effective tool in your marketing campaign, there are some easy [...]

Tags: Advertising, analytics, call to action, demographic, Direct-Mail, graphic design, mail, target audience

3 Keys to Better Employee Engagement

Written by: admin on May 25, 2011 @ 7:42 pm

What motivates employees to become truly engaged in their jobs? Here are three keys, according to a survey of studies by The Conference Board: • Trust and Integrity: Supervisors gain trust with employees by communicating expectations clearly and by helping their staff understand how the things they do impact the company’s goals and growth. • [...]

Tags: career growth, company pride, coworkers, employee engagement, employees, integrity, trust

Did you know?

Written by: admin on May 13, 2011 @ 1:51 pm

Selling in a Buyer’s World

Written by: admin on April 14, 2011 @ 8:30 pm

The advent of the Internet has put a lot of power into the hands of consumers. Prospective clients no longer have to rely on salespeople for their information about a product or service. Finding information is as easy as a quick Google search, where buyers can find a wealth of information—good and bad—about your product, [...]

Tags: buyers, clients, consumers, facebook, google, internet, linkedin, selling, service, social media, twitter

6 Secrets of Direct-Mail Marketing

Written by: admin on April 7, 2011 @ 5:20 pm

One of the best-kept marketing secrets in the world of business is the unique ability of direct-mail marketing to boost the sales of most businesses. Frankly, a lot of advertising agencies don’t push direct mail because it is difficult to do—but once understood and mastered, it can provide a steady, regular source of new prospects [...]

Tags: Advertising, Audience, Awareness, business, Customer Loyalty, Customers, Direct-Mail, Managers, Marketing, sales

Gift Certificates Work

Written by: admin on March 15, 2011 @ 5:22 pm

Now that the holidays are over, you might be wondering how to bring some of the magic back to your business. One fun way to generate interest is to offer a variety of extra-special gift certificate options to your customers. Gift certificates are a popular gift option for many shoppers, and with a little creative [...]

Tags: armed forces, business, fourth of july, gift certificate, mothers day, spring, students, summer

Press Release Strategies that Get You Noticed

Written by: admin on March 4, 2011 @ 7:48 pm

A press release is essentially a news story that is prepared by a business or organization and sent to the media for publication. Press releases can be written to introduce a new product, to announce the retirement of a CEO, or even to discuss honors and awards earned by an organization. Not all press releases [...]

Tags: editor, journalist, media, press release, product

Lack of Sleep Leads to Poor Work Performance

Written by: admin on February 21, 2011 @ 6:35 pm

Recent research has proven that not having enough sleep is as detrimental to your work performance as coming to work drunk. In fact, if you regularly put in a busy workweek that leaves you with maybe five hours of sleep per night, it is like going to work with a blood alcohol level of 0.1 [...]

Tags: insomnia, mistakes, nap, sick, sleep, stress, work, work performance

Nuanced Negotiations

Written by: admin on February 7, 2011 @ 8:05 pm

Sometimes sales is less about selling and more about negotiation. If you have travelled in foreign countries where hard-core marketplace bargaining is still king, you have experienced this. In the business world, however, and especially in America, the skill of sales negotiation has somewhat fallen out of practice. Some people feel the bargaining involved in [...]

Tags: agreement, client, company, customer, maximize, negotiations, pa, pdq, product, sales, scranton, service, strategy